Hilarious Skittles interactive viral video

Now this is pure genius & hilarious!

Skittles brings its distinctive tongue in cheek approach to YouTube interactivity

Masters of the viral hit, Skittles, have taken YouTube by storm poking fun at interactive videos.

A series of five films created by BBDO, Toronto and directed by Woods & Low, ask viewers to ‘Touch the Rainbow’ by placing their finger or thumb on a skittle in the centre of the screen.

The finger then takes on a central role in the dramas, which offers Skittles-inspired take on major movie and YouTube genres such as war epic, romance and this cat-themed piece.

Touch Cat, shown above, is the most popular video so far closing in on a million views (it was only posted on YouTube a few days ago).

The films perfectly suit the tongue in cheek approach that Skittles’ 15 million Facebook fans have come to expect from the brand.

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~ by Carol O Hanlon on March 31, 2011.

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