Innovative TV Ad featuring QR Code (and bizarre ending)

Axa Bank Belgium have produced an innovative QR Code TV ad (video below).

The ad for Axa’s home insurance iPhone app, shows a house with a QR Code where the door should be and we see something crashing through the house roof!

The viewer is then invited to scan the code to see what actually happened.

It’s certainly innovative and fun to watch –  the ending is hilarious as I’m not entirely sure AXA could insure for this particular incident?????



~ by Carol O Hanlon on March 3, 2011.

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