How to indentify an Influential Blogger or Social Media Maven
How do you find that influential Blogger or Tweeter amidst the millions of people who Blog, Tweet or post via Facebook?
Social Media is about mass participation so the trick is to find the influencers and early adopters – but where to start?
When you find them, how do you measure their influence?
There’s no definitive answer because ‘influence’ can mean a variety of different things (and no their Klout rating is not an indicator).
Generally influence can be broken down into three key areas – Readership, Volume and Relevance.
How many readers do they have, who are they? Choose quality over quantity and don’t ignore people who don’t have tons of followers.
If influential people listen, engage and retweet what you have say then you have the potential to engage with them regularly (and their followers).
How often is this person active on social media platforms. Are they a regular, compulsive tweeter or do they only post sporadically? The more they talk and engage the more opportunities you have to share your message.
What topics do they specialise in, what type of content do they share? They may be a popular, shareable blogger who mentions your brand, but if their interests and content is in a totally different area, then they will be no use to you because their followers may have no interest in your content.
A popular quotes tweeter is not going to spread your social media news nor will their followers engage either, so refine and define who you are spreading your message to.
But where do you start & how do you go about identifying influential bloggers?
Use sites like Technorati, Google Ad Planner, Google page ranking and Alexa ranking to access to millions of blogs, ranking them based on traffic. A high Alexa or Google page ranking means a high-traffic blog.
So how do you identify a Twitter influencer, what tools can you use?
It’s easy to see the number of followers a person has and who they are on Twitter itself. You can view how many tweets they have posted, and what their area of interest is by looking at what they’ve said.
But it can be painfully labour intensive comparing all this data to figure out who are the best people to engage with.
Sites like Listorious are great for searching for Tweeters by their area of interest, geographic location and followers, plus it’s easy to quickly follow people or a list on Listorious.
Social Media monitoring tools also help find influeners too, from setting up basic Google Alerts and Social Alerts/Social Mentions you can get mentions sent directly to your email inbox on a daily or weekly basis.
For more advanced identifying of influencers you can use paid social media monitoring tools like Radian6, ScoutLabs, Alterian and even Coremetrics or Omniture offer some capability.
Monitoring may be expensive and some tools work better than others, but these tools will make your job easier and also offer lots of other functionality that any Marketer, PR or Social Media Manager will find vital.
When you do define and find your social media influencer remember that they are influential for a reason.
Reasearch them and customise your conversation to their likes and interests, engage with them and build up a rapport – and under no circumstances spam them with information as you’ll be pulled up on this very quickly and very publically.
When you talk to them always bear in mind that they’re at liberty to write whatever they want so tread carefully.
A brand ambassador with thousands of followers can be invaluable, but irritate an important blogger or tweeter and you’ll have real problems on your hands and perhaps some serious brand damage to repair.
Always be positive and charming in your dealings with influential bloggers and tweeters and don’t get into any arguments or contentious debates as it’s just not pleasant or professional.
And most importantly have fun and make friends along the way.
~ by Carol O Hanlon on February 26, 2011.