SUBSCRIPTION BASED BEAUTY IS HERE TO STAY
The subscription model seems to be spreading like wildfire! Hardly a week goes by without spotting at least one new subscription-based business.
The latest concept to hit the block is artisan lip balm, with a new one sent to the consumer’s door each month.
UK-based Bonbon sells a wide variety of attractively packaged lip balms made using only natural ingredients such as shea butter and plant oils; where possible, it chooses organic and fair-trade ingredients.
Bonbon doesn’t sell its 3.5g lip balms individually online or through brick-and-mortar stores, it has chosen to offer them up by monthly subscription only.
For £5.00 GBP a month, customers will receive a new flavoured lip balm 12 times a year.
Balms come in flavours like caramel and mojito, its current line features limited-edition jar labels created by designer Jack Featherstone.