JIMMY CHOO LAUNCHES FIRST FRAGRANCE

Tamara Mellon is welcoming fragrance into the world of Jimmy Choo.

The founder and chief creative officer of Jimmy Choo unveiled the label’s first scent — called simply Jimmy Choo — with a presentation to editors in London last Friday.

The fragrance which was composed by International Flavors & Fragrances perfumer Olivier Polge, is a modern, fruity chypre with green top notes, along with notes of exotic tiger orchid, sweet toffee and Indonesian patchouli.

Jimmy Choo will launch worldwide in February with an eau de parfum, along with a body lotion and shower gel. Jimmy Choo will also launch an eau de toilette in selected global markets.

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~ by Carol O Hanlon on October 25, 2010.

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